Case Study
Flying Axes
Axe throwing event business needed new PPC accounts and optimization to drive users to store fronts.
Context
Flying Axes is an axe throwing entertainment business with locations in the midwest. They needed locally targeted PPC ads to drive online bookings.
Action
I created a PPC strategy that targeted branded and non-branded keywords. The business did not have an account or local targeting integration. I created all accounts and analytics from scratch. In order to improve local conversion I verified the Google Maps locations with Google and integrated them with Google Ads locally targeted ads which improved conversion +20%.
Result
Drove increased revenue and regular conversions from the PPC channel
