Case Study
Content-1
Content marketing agency needed PPC support with various B2B and B2C clients.
Context
B2B and B2C clients needed PPC program support targeting manufacturing customers.
Action
I researched and created effective campaign structures that used Display to drive awareness and Search campaigns to target specific keywords at the bottom of the funnel. Many of these had not used Google Ads to drive traffic in the past, so as new customers to the space I had to set up brand new accounts and reporting, as well as educate the clients best practices and why we were setting up a specific strategy.
Result
Ongoing optimizations of ad copy tests, landing pages experiments, and new campaign creation delivered valuable customers to the client.
